Synergy – Lync App

LYNC can be a “stand alone” utility but is at its best when LYNC’d with your legacy App and POS system. Either usage provides a customizable experience unique from the last visit. Let’s explore some of the options LYNC xp brings to an establishment.

Brinker International and Dine Brands Global both utilize tabletop technologies to assist in order taking, payout and also allows for games to be played during a visit. What LYNC xp accomplishes is to bring all of these options to the fingertips of the consumer while utilizing their favorite device which is their personal phone. Let’s not forget, all of this information and interaction is used on a device that never leaves a person’s side and the meta data is valuable as well.

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Let’s begin while being in a parking lot at Olive Garden. From the car you can LYNC into Olive Garden and place your name on the 45-minute wait list. Here’s where you can begin to customize your evening with just a few easy swipes.

With LYNC you have the option to be “all in” or “just casual” and these levels of involvement bring different levels of suggestions. Tonight I’m “all in” so as I am listed for my 45 minute wait I gather up the family and we make our way in to the lobby. While in the lobby I’m able to order little Kaden his favorite appetizer of mozzarella cheese sticks while his sister Katlin chose chips with artichoke dip. We all know how difficult it can be for a family with hungry children waiting for a table. Happy hour appetizers during our wait helps make the 45-minutes far more enjoyable to us and all the while each purchase makes it way to the register from the moment a consumer is LYNC’d in until they are finished with their dining experience. As our family enjoys our appetizers we’re also able to take a couple of minutes and browse through the current specials for this Friday night so that whenever our table becomes available we will have 4 waters, martini and glass of house blush waiting for us as I’ve requested on my LYNC xp App.

Our waiter has also been notified that we are interested in tonight’s specials allowing him more time to guide us through the specials and the menu. Now, don’t forget LYNC is not technology meant to replace the human touch but rather a tool to help encourage and enrich human connection within these transactions by taking care of the mundane tasks such as the request of refilling drinks and paying a bill. All of this will be taken care of through LYNC so that the consumer and the wait staff will have more time to interact at a level they so desire. If we waited for 45 minutes for our seat but had the ability to choose how to utilize that time, our main course meals came in a timely manner, it opens up more time for the consumer and gives an environment for the adults to enjoy the glass of their favorite wine or beverage from the bar.

With this approach you can see how we’re increasing those spontaneous purchases by

making it easier and convenient for the visitor and as spontaneous desire arises LYNC xp makes those “add ons” effortless and easy to pay for without the hassle of a third party.
Simply, this means additional money to the register.
This means each ticket per table turn has a higher probability of added purchases because LYNC is eliminating hassles which results in quicker table turns and we reduce wait times for patrons to pay tab by 5 to 15 minutes during rush.

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I hope you’re beginning to see the many benefits of utilizing the LYNC xp APP. Now imagine if we were visiting a more active setting or perhaps a sports restaurant setting such as Buffalo Wild Wings or Hooters. In addition to LYNC making our ordering convenient, the probability of alcohol beverage orders are greatly increased because we’re no longer waiting for a waiter or waitress to make it to our table. Patrons who are LYNC’d in are able to make that transaction take place as soon as it becomes an interest or a desire. These sports bars have a little more active setting and LYNC not only embraces the action but wants to be a part of it all.

Your social media team member can actively message patrons in real time during their visit. LYNC replaces the tablets at Buffalo Wild Wings allowing all consumers to utilize once again their favorite handheld device and that is their personal phone to play games against others at the table, others in the restaurant, and even at other Buffalo Wild Wings locations. Imagine! You being able to communicate with these individuals in REAL TIME and think about the endless opportunity for TOPICS you can introduce. The consumer and the restaurant can have so much more fun with occasions such as birthdays, anniversaries or that long overdue get together with old schoolmates. In real time we can offer drink specials or comp appetizers as a way to fuel more interest or excitement while engaging the individuals all at the same time! Are you beginning to see just how LYNC xp is able to increase the personal interaction between your guests and all the while maximizing sales? LYNC is allowing the purchase to take place since all payment information has already been stored in our profile so just as you pay for your Uber or LYFT service you are now paying for your dining service just as quickly, easily and securely.

So, the two examples we have laid out is how LYNC gives each consumer the opportunity to better manage their time, and making your customer’s experience enjoyable for everyone involved by getting to enjoy the food or drinks of a location from the moment they decided to LYNC in.

Because we make the suggestion of foods purchased on prior visits and inform of current daily special, suggestive selling is taking place throughout the duration of visit. This in turn creates more excitement, more interest while taking place in real time, quicker than ever before. Remember we’re not replacing the human touch, we are essentially automating the paperwork of the visit and giving more time for your staff’s skills to be utilized on a one-to-one in real time, face to face, eye to eye connection.The examples of us being at Buffalo Wild Wings or at Hooters have demonstrated how LYNC can make our visit and overall experience more robust, allowing customers more opportunities to enjoy (or learn) everything these restaurants have to offer and heightening the ability to maximize each ticket sale. So everything from the initial start of our visit all the way through to the payment of our check we have greatly enhanced our experience, focusing on the Personal Touch and let’s not forget useful metadata.

But LYNC doesn’t stop here. There are additional ways in which LYNC makes business better. Your wait staff can now LYNC In and their phone becomes an extension of the point of sale system which allows them to input orders and update orders, if the visitor chooses to have the traditional order taking process. BJ’s Restaurant and Movie Tavern will no longer have the additional cost associated with these additional handheld units because each employee’s personal phone LYNCs in to be a safe and secure extension of your current POS mainframe.

LYNC xp improves every aspect of your business…..it is an experience.

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